Privacy Policy

We are committed to protecting your privacy. We will only use the information that we collect about you in accordance with the Data Protection Act 1998. The information we collect about you is for the sole reason of extended warranty registration. We do not use cookies for data collection purposes.

UK Optics Ltd T/A SLR Magic UK do not pass on your personal details on to a third party unless it is to prevent fraud, or we are required by law to release details, or occasionally to gain access to some manufacturer special offers we may have to forward your name and address for verification reasons in connection with your order. Please note that to gain access to some of our rebate / cashback offers we may require your name and address and other contact details. If you have any questions/comments about privacy, please email us at

Cookies and Tracking information

Our website uses essential cookies to enable users to shop and place items in the shopping cart, and place orders.

Like many websites, our website also uses tracking cookies to track website users and activities, and to serve content, and specific content / re-marketing. Website users can disable Cookies to prevent tracking, but doing so may affect the functionality of the websites user experience, and may prevent placing items in the shopping cart etc.

This website uses the following cookies:

Google Analytics: This cookie allows us to see information on user website activities, not limited to page views, source and time spent on the website. This information is depersonalised, so it cannot be tracked by individuals in order to protect privacy. Using Google Analytics helps us identify what content is popular, and improve users website experience.

Google Adwords: Using Google Adwords code provides us information regarding advertising, and leads to our website.

DoubleClick: We use remarketing code to log when users view specific pages to provide targeted content, and advertising.We may use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together.

Users may opt-out of the Google Analytics Advertising features we use, including through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). Google Analytics Opt-out Browser Add-on is available.